Beer mats used to highlight pub walks

Details of local walks are being provided to ramblers stopping off for a pint in the form of beer mats - the National Trust has produced five different beer mats showing maps of short walks in Devon and Cornwall that all include various pubs on the route.

See the full story in The Publican.

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Beer mats used to warn students on dangers of cooking whilst drunk

North Wales Fire and Rescue Service , in association with Bangor University , today launched a new campaign to deliver an important safety message to students. In a bid to encourage students to be vigilant over the Christmas and New Year period Bangor University is distributing promotional beer mats and posters to remind students that cooking and drinking don't mix. The bilingual beer mats feature the slogan 'Drunk Cook? Don't cook! Read the full story at News Wales .

Welcome to my Beer Mats Blog!

The first cardboard beer mats were made in 1880 by a German printing company called Friedrich Horn. The first beer mat made of wood pulp was appeared in Germany in 1892. They were first introduced into the UK in the 1920s by Watney Brewery to advertise their ale. The beer mat wasn’t introduced in the USA until the late 1970s by the American Coaster Company. Today, beer mats are used for all sorts of purposes, even the Police use them to circulate around pubs hoping that someone will recognise the criminal they are looking for. In fact, as reported in Printweek , beer mats produced by a Hampshire based beer mat manufacturer were successfully used to snare a murder suspect in Warwickshire! Beer mats have also been used by many organisations for public awareness campaigns for various issues including the dangers of drink driving and smoking.

Beer mat campaign tackles fake goods

Shoppers are being warned against buying counterfeit goods, the sale of which can help finance serious organised crime, a charity says. The Crimestoppers campaign, which will highlight fake DVDs, money, tobacco and fashion, will see beer mats and posters being distributed in pubs and clubs. Read the full story on the BBC News website.

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