The first cardboard beer mats were made in 1880 by a German printing company called Friedrich Horn. The first beer mat made of wood pulp was appeared in Germany in 1892. They were first introduced into the UK in the 1920s by Watney Brewery to advertise their ale. The beer mat wasn’t introduced in the USA until the late 1970s by the American Coaster Company. Today, beer mats are used for all sorts of purposes, even the Police use them to circulate around pubs hoping that someone will recognise the criminal they are looking for. In fact, as reported in Printweek , beer mats produced by a Hampshire based beer mat manufacturer were successfully used to snare a murder suspect in Warwickshire! Beer mats have also been used by many organisations for public awareness campaigns for various issues including the dangers of drink driving and smoking.
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